There's this perceived notion out there that just because someone claims to be a photographer, they are one. It's a touchy subject, especially within the photography community, because photography is an art form. But hey, just for now, lets
The biggest struggle our photography studio had this past year was figuring out a digital storage system that allowed us to actively work on, share, view, and archive our photos. Once you hit a certain storage point, buying invididual WD external drives just doesn't cut it. We got
The photography industry is a tough arena. It's all about survival, so I think it's important to give shoutouts to those photographers who work hard at being good at what they do, and constantly strive to be the best. Good photographers in our industry are
One of the most underrated marketing tools a business can have is commercial quality business portraits. Business portraits, when done correctly, showcase who's behind your brand. They put a face to the contact info on your website, and can be a deciding factor when someone is deciding whether or not to
Over the last year we've been hitting our marketing pretty hard. We run ads on Facebook for awareness, knock on doors, put out promos, and give pitches for many different kinds of shoots. What do most people who don't know anything about photography want? They want to be shown
When Rich Johnson and I bit the bullet and opened a new studio in The Altamonte Mall, we decided to put a spin on the photography studio business model. If you're in the photography industry you know a lot of photographers
Models, especially aspiring models, have it pretty tough. They have to deal with fake agencies and casting calls, internet scams, creeper photographers, no budget "fashion shows", and a slew of other time-wasters that hold them back. This article is going to cover one of the biggest
A lot of photographers out there debate what it means to be a "professional" photographer. Is it the amount of money you make? Is it that being a photographer is your full time job? Is it the quality of your work, or the price tag attached to your gear? It's time to
I know a lot of people like myself who work freelance for advertising agencies, or they work at agencies as employees. Over the years I've worked with many agencies, and after witnessing their management practices, I think it's about time someone talked about them. For some
This can be a tough decision to make, so we've come up with our top five topics to consider if you're thinking about opening a photography studio. In a digital world, a lot can be said about