I hear it all the time: “I can’t find a job in this economy!” “No one is hiring!” I realized during my job hunt that this could very well be true, but didn’t look at it as an excuse to give up and not try. This climate presented an opportunity for me to flex my marketing skills and show my future employer just how creative I can be.
There's this belief going around that being a photographer doesn't go hand in hand with knowing how to correctly use photoshop. I see it stated in photo critiques and comments in online photography groups almost daily. A "photographer" will
There's this perceived notion out there that just because someone claims to be a photographer, they are one. It's a touchy subject, especially within the photography community, because photography is an art form. But hey, just for now, lets
The biggest struggle our photography studio had this past year was figuring out a digital storage system that allowed us to actively work on, share, view, and archive our photos. Once you hit a certain storage point, buying invididual WD external drives just doesn't cut it. We got
Image is everything when it comes to fitness, especially if you're trying to brand yourself as a professional within that industry. It's really important that you represent yourself with photos that show off your hard work, and get the point across that you mean business. Selfies in a gym mirror are
I feel like there's a real shortage of quality female heroes these days throughout our entertainment media. They always seem to be flawed in one way or another by the system that produces them. They're either a distressed, incapable damsel, or an obnoxious, loud-and-proud feminist who
The photography industry is a tough arena. It's all about survival, so I think it's important to give shoutouts to those photographers who work hard at being good at what they do, and constantly strive to be the best. Good photographers in our industry are
If it's one thing that I've learned running a photography studio, it's that the customer isn't always right. The average person who needs photography done doesn't know anything about what makes a great photograph, but they
Live streaming is huge. Whether you're a photographer, model, or want to promote business of any kind, you need to get into it. It's a quick way to reach out to your fans and followers, and it gives them a realtime look into what you're doing. Live streaming has been mostly
One of the most underrated marketing tools a business can have is commercial quality business portraits. Business portraits, when done correctly, showcase who's behind your brand. They put a face to the contact info on your website, and can be a deciding factor when someone is deciding whether or not to
Being an actual entrepreneur is a strange experience. It gives you a new outlook on life, and the people in your world slowly reveal who they really are. You'll start to realize that those you once thought to be awesome and free are actually
Over the last year we've been hitting our marketing pretty hard. We run ads on Facebook for awareness, knock on doors, put out promos, and give pitches for many different kinds of shoots. What do most people who don't know anything about photography want? They want to be shown
The phrase "It totally bombed!" is used all the time these days. According to headlines, every other movie is a "box office bomb" unless it makes a billion dollars. I believe this happens because people